MIT Press MA | ISBN:0262017776 | File Type: PDF, 368 pages | File size: 63.Mb | Aug. 31st, 2012
Engineering History: When the fashion industry declares that lime green is the new black or instructs us to think pink it is not the rest of a backroom deal forged by a secretive cabal of fashion journalists designers manufacturers and the editor of Vogue It is the latest development of a color revolution that has been unfolding for more than a century In this book the award winning historian Regina Lee Blaszczyk traces the relationship of color and commerce from haute couture to automobile showrooms to interior design describing the often unrecognized role of the color profession in consumer cture Blaszczyk examines the evolution of the color profession from 1850 to 1970 telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible These color stylists color forecasters and color engineers helped corporations understand the art of illusion and the psychology of color Blaszczyk describes the strategic burst of color that took place in the 1920s when General Motors introduced a bright blue sedan to compete with Ford s all black Model T and when housewares became available in a range of brilliant hues She explains the process of color forecasting not a conspiracy to manipate hapless consumers but a caref reading of ctural trends and consumer taste And she shows how color information flowed from the fashion houses of aris to textile mills in New Jersey Today professional colorists are part of design management teams at such global corporations as Hilton Disney and Toyota The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers
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