Rockport Publishers | ISBN:1592535151 | File Type: PDF, 240 pages | File size: 37.Mb | Jun. 30th, 2009
Commercial Design Corporate Design: Principles for Creating Graphics That People Understand Within every picture is a hidden language that conveys a message whether it is intended or not This language is based on the ways people perceive and process visual information By understanding visual language as the interface between a graphic and a viewer designers and illustrators can learn to inform with accuracy and power In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics Visual Language for Designers explains how to achieve quick and effective communications It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations Includes How to organize graphics for quick perception How to direct the eyes to essential information How to use visual shorthand for efficient communication How to make abstract ideas concrete How to best express visual complexity How to charge a graphic with energy and emotion
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