Chronicle Books CA | ISBN:081184210X | File Type: PDF, 224 pages | File size: 15.Mb | Jul. 31st, 2004
Book Design: The Complete Guide to Color Theory and Application The eye the camera s lens and the computer screen all treat color differently This important addition to the designer s reference library helps resolve the differences among the numerous media that contemporary designers work with every day Comprehensive in scope it brings together key elements of color theory practice and application addressing a wide range of issues specific to graphic design in both print and digital media Beyond step by step techniques for managing color in modern graphic design practice Designer s Color Manual also addresses topics which help designers understand color in a variety of disciplines looking at historical color systems color in art and the psychology of color among dozens of other topics Author and designer Tom Fraser also takes other graphics related practices into account interior design digital rendering packaging and merchandise design aiding the designer in mastering the far reaching effects of color in almost any project Heavily illustrated with over 1 000 color images Designer s Color Manual addresses an area that s been gray for too long in the fl color world of contemporary design
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