Princeton Architectural Press | ISBN:1568985592 | File Type: PDF, 160 pages | File size: 52.Mb | Sep. 30th, 2005
General Design: Designers are quick to tell us about their sources of inspiration but they are much less willing to reveal such critical matters as how to find work how much they charge and what to do when a client rejects three weeks of work and refuses to pay the bill How to be a graphic designer without losing your so addresses the concerns of young designers who want to earn a living by doing expressive and meaningf work and who want to avoid becoming hired drones working on soless projects Written by a designer for designers it combines practical advice with philosophical guidance to help young professionals embark on their careers How shod designers manage the creative process What s the first step in the successf interpretation of a brief How do you generate ideas when everything just seems blank How to be a graphic designer offers clear concise guidance for these questions along with focused no nonsense strategies for setting up running and promoting a studio finding work and collaborating with clients The book also includes inspiring interviews with ten leading designers including Rudy VanderLans Emigre John Warwicker Tomato Neville Brody Research Studios and Andy Cruz House Industries All told How to be a graphic designer covers just about every aspect of the profession and stands as an indispensable guide for any young designer
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